Our Story
Forever Floal Gifts has been telling stories with flowers since 2000, building a reputation around Harlem for creating beautiful and memorable floral creations perfectly matched to every occasion and setting.
Our Philosophy
At the heart of our studio practice is a love of the shape and form of flowers, combined with a creative edge. We’re passionate about celebrating nature in our installations and working with seasonal flowers and foliage helps us to keep within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to the challenges within our industry. From using recycled packaging and wrapping, to donating waste flowers and plants to Flower Angels (a charity the promotes wellbeing through flowers), we are continually looking at ways to reduce our carbon footprint and benefit the local community.
Our Approach
At Forever Floral Gifts, our passion for flowers starts early – around 5am to be exact – when we arrive at the flower market to hunt out the best stems and foliage we can find. Working with local growers has always been important to us and we’ve been sourcing our blooms from UK suppliers wherever possible for over a decade.
Back at our store, surrounded by hanging gardens and a bathtub full of flowers, we begin sketching designs for our installations. We create designs for venues and clients the length and breadth of London – and further afield.
Our Clients
Our Clients & Special Moments
At Forever Floral Gifts, our clients are more than just customers—they are our neighbors and our friends. For over 15 years, you have invited us into your homes and your hearts, trusting us to provide the perfect floral touch for life’s most important chapters.
We take pride in being the florist of choice for the Harlem and New York City community, creating custom arrangements that speak louder than words. Whether it’s a milestone celebration or a simple gesture of kindness, we are honored to be part of your story.
Restaurant Green Garden
Restaurant Secret Horizon
Restaurant Green Wine
Marilu Herrera
The Owner
At the center of Forever Floral Gifts is Marilu Herrera, a woman whose life is as vibrant and resilient as the arrangements she creates. For Marilu, this business is more than just a shop—it is the culmination of a lifelong dream and a tribute to the values of family and heritage.
A Journey of Passion and Resilience
As a Mexican entrepreneur, Marilu brings the warmth, color, and rich traditions of her culture into every design. Her journey in the floral industry began over 15 years ago at our original Broadway location. With hard work and a vision for the future, she transitioned from a dreamer to a business owner, officially expanding her reach in 2024.
Driven by Family
Marilu’s story is defined by the many roles she proudly holds. Every decision she makes is rooted in her identity as a:
Mother & Wife: Her family is her greatest motivation, inspiring her to build a legacy of hard work and kindness.
Daughter & Sister: Growing up with strong family ties, she understands that a business is only as strong as the community and loved ones who support it.
A Leader in the Community
As a woman in business, Marilu is a testament to what is possible with dedication. She doesn’t just run a shop; she nurtures a space where neighbors feel like family. Whether she is designing a bridal bouquet or helping a regular customer choose a “just because” gift, Marilu pours her heart into her work, ensuring that every “forever” floral gift carries a piece of the love she has for her craft.
“I am here because of my family and for my community. My dream started on 145th Street, and today, I am honored to share that dream with all of you.” — Marilu Herrera
Follow us
@foreverfloralgifts
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